Liu&Oncul is a graphic design studio based in New York City. We specialize in printed matter like books, publications, brochures, and stationery, for businesses that want to strengthen their physical presence in our increasingly digital world.

Exhibition Design: Unguarded by Asya Cetin, Zarolat, New York, 2026. 
Publication Design: Unguarded by Asya Cetin, Zarolat, New York, 2026.
Identity Design: playinghouse, 2025.
Identity Design: playinghouse, 2025.
Merchandise Design, Petra Roasting Co., 2025
Identity Design: Soli Magazine, Aposto, 2024. 
Publication Design: Soli Magazine Issue 1, Aposto, 2024. 
Book Design: Piano Piano by Nilufer Yildirim, Merkur Gallery at miart Milan, 2026. 
Publication Design: Piano Piano by Nilufer Yildirim, Merkur Gallery at miart Milan, 2026. 
Poster Design and Illustration: Boozy Brunch, Petra Roasting Co., 2024
Poster Design and Illustration: Boozy Brunch, Petra Roasting Co., 2024
Identity Design: Smatter, 2025. 
Book Design: Omer Calendar of Biblical Woman by Jill Hammer, Ayin Press, 2024. (art director: Cem Eskinazi)
Approach

Meaningful design starts before any tangible artifact is created. For each project, we dedicate a substantial stage to understand our collaborators and the culture they exist in. 

We begin by looking with breadth and depth to gather a range of source materials on your business. Then, we draw ideas from the source materials and visualize them through our design expertise. Adding a touch of our intuition, the outcomes are work that are visually nuanced and emotionally resonant to your customers.


Services

Creative Strategy  
Art Direction
Trend Foresight  

Printed Matter 
Books & Publications 
Identity Systems
Exhibition Design 


Contact


Get in touch at info@liuoncul.com

Studio run by Erica Liu & Utkan Dora Oncul. 


Publishing


We run Spark, a cultural magazine featuring interviews with artists and designers. Read more here.


Have a project in mind? Book an introductory call with us.  

Contact Us  

All text copyright Liu&Oncul 2026