Liu&Oncul is a graphic design studio based in New York City. We specialize in printed matter for businesses that want to strengthen their physical presence.

Exhibition Design: Unguarded by Asya Cetin, Zarolat, New York, 2026. 
Publication Design: Unguarded by Asya Cetin, Zarolat, New York, 2026.
Identity Design: playinghouse, 2025.
Identity Design: playinghouse, 2025.
Merchandise Design, Petra Roasting Co., 2025
Identity Design: Soli Magazine, Aposto, 2024. 
Publication Design: Soli Magazine Issue 1, Aposto, 2024. 
Book Design: Piano Piano by Nilufer Yildirim, Merkur Gallery at miart Milan, 2026. 
Publication Design: Piano Piano by Nilufer Yildirim, Merkur Gallery at miart Milan, 2026. 
Poster Design and Illustration: Boozy Brunch, Petra Roasting Co., 2024
Poster Design and Illustration: Boozy Brunch, Petra Roasting Co., 2024
Identity Design: Smatter, 2025. 
Book Design: Omer Calendar of Biblical Woman by Jill Hammer, Ayin Press, 2024. (art director: Cem Eskinazi)
Approach

Meaningful design starts before any tangible artifact is created. For each project, we dedicate a substantial stage to understand our collaborators and the culture they exist in. 

We begin by looking with breadth and depth to gather a range of source materials on your business. Then, we draw ideas from the source materials and visualize them through our design expertise. Adding a touch of our intuition, the outcomes are work that are visually nuanced and emotionally resonant to your customers.


Services

Creative Strategy  
Art Direction
Trend Foresight  

Printed Matter 
Books & Publications 
Identity Systems
Exhibition Design 


Contact


Get in touch at info@liuoncul.com

Studio run by Erica Liu & Utkan Dora Oncul. 


Publishing


We run Spark, a cultural magazine featuring interviews with artists and designers. Read more here.


Have a project in mind? Book an introductory call with us.  

Contact Us  

All text copyright Liu&Oncul 2026